From Billion Dollar Copywriter David Deutsch...
Thanks to AI, Good-Enough Copy Isn’t Good Enough Anymore
What Separates Copy That Actually Sells From Copy That Merely Sounds Like It Does?
From Madison Avenue to Fortune 100 corporations to the best direct response marketers on the planet — David has written successful copy for them all!
Dear Friend,
Now that AI can generate professional-sounding copy in seconds, here's what's becoming painfully clear:
Most copy, whether written by AI, by humans, or by some combination of the two, sounds fine but sells nothing.
It follows the formulas, hits the beats, looks professional, yet is completely forgettable. Worse still, people are becoming increasingly aware of and sensitive to AI-generated copy (a.k.a. “AI slop”).
The problem isn’t that AI writes bad copy. The problem is that it writes mediocre copy... and most copywriters and marketers can't tell the difference.
They read something that's grammatically correct, properly formatted, and full of marketing language, and they think "Yeah, that works" and hit send.
Meanwhile, their prospects read it, feel nothing, are left unfulfilled, and move on.
That’s where YOU come in. Because the age of copywriting is over. The age of copytransforming has begun.
Let’s face it: Writing from scratch has become a commodity. What matters now is whether you can look at ANY piece of copy—whether your own, AI’s, or someone else’s, and know exactly what's wrong and how to fix it.
I’m talking about the ability to take something ordinary and make it extraordinary: extraordinarily attention-getting, extraordinarily engaging, extraordinarily persuasive.
This is what enables you to utilize AI to supercharge your skills and productivity, rather than being mediocritized by it.
And it’s what separates the indispensable, in-demand copywriters of today from the copywriters who will be commoditized into oblivion tomorrow.
From Madison Avenue to Fortune 100 corporations to the best direct response marketers on the planet — David has written successful copy for them all!
Jay Abraham — Legendary Marketing Guru.
Author of Getting Everything You Can Out of All You’ve Got
“If you can afford 'the big guns', I encourage you to spend all the time you can with David Deutsch.”
David Ogilvy — Founder, Ogilvy & Mather Advertising
“You write well."
What’s Missing from All the Books and Courses
Dan S. Kennedy — Author,
The Ultimate Sales Letter
and the No B.S. book series
“David Deutsch's pedigree as a top-tier copywriter is 'best of show', with roots on Madison Avenue with Ogilvy AND with deservedly legendary direct-response masters.
“Few have this schizophrenic, sophisticated experience.
“His results with A-List clients are stellar.
“His ability to translate all this into gold-plated guidance for other copywriters is impressive.”
When I think back to how I achieved coveted “A-lister” status as a copywriter…
And helped my clients sell over a billion dollars’ worth of product ranging from books and newsletters to supplements, courses, laundry detergent and diapers…
The one thing that made the biggest difference for me was this:
I was lucky enough to have known and worked under so many of the real masters of the copywriting craft: Jim Rutz. John Carlton. Dan Kennedy. Dan Rosenthal. Jim Punkre. Gary Bencivenga. Gary Halbert. Clayton Makepeace. David Ogilvy.
I didn’t just have access to their teachings. I watched them work. Saw how they critiqued my work and that of others. Saw how they put their theories and teachings into action.
It was the type of learning, discipline and guidance you just can’t get from books, courses, groups run by dudes with hardly any experience—much less decades.
Eliminate Deadly Readership and Response Killers
Every time that I work with and mentor people, I see many of the same things preventing their copy from getting the attention—and making the sales—that it deserves.
Even people earning a pretty good living as copywriters show me copy that makes certain mistakes over and over. For example, they…
And the list goes on and on.
In my experience, it’s almost impossible for even A-List copywriters and marketers to see the mistakes they make over and over again.
This results in deeply ingrained bad copy and marketing habits, leading to offers that don’t convert (or don’t convert to cold traffic) and careers and businesses that never live up to their potential.
Kriss Bergethon — Legendary Ventures, Steamboat Springs, CO
“I came to David trying to improve my copywriting and response rate. We dug into one particular offer and got it from a 1.3% conversion rate to a 6.5% in about a month and a half.
“I'm a huge fan of his coaching program and am excited to be a student of his for a long time.”
Jon Benson — Creator of the Video Sales Letter
"David’s one of my personal copy mentors, and I don’t have many.
"His keen insights into persuasion, breathtaking copy chops, and ability to weave a story are the stuff of legend. Anyone with half a mind for marketing would do themselves proud to hire him.
"Beyond that, David is a man of character. He’ll treat you well on all fronts. He’ll help you sell your offer and you’ll sleep well at night with him at the helm."
Why Wait Years When You Can Just “Skip the Line”?
Erica Douglass — Austin Texas
“In 20 minutes, David came up with a way of explaining my business that is so stunning in its elegance, yet so simple to understand... that I realized he had just turned a million-dollar cool idea into a billion-dollar revolution.”
It's crazy to think about… but life will never be the same.
Skylr Monaghan — Direct Response Copywriter at 4Patriots
“Learning copywriting from David was nothing short of Amazing! I begged for the opportunity to work with him and I am so glad I did… it has without a doubt made me a better copywriter.
“His coaching, guidance and constant 'pushing me to do better' is something every copywriter should have the chance to experience.
“I went from frustrated to enlightened… and educated! Who wouldn’t want to discover the secrets to writing killer bullets from a legend in copywriting. Any wizard would beg to learn the magic behind this powerful skill David has taught me.”
Of course, I’m not the only writer who learned by looking over the shoulder of great writers in order to leap to the front of the line.
John Carlton sat at the feet of Gary Halbert. Parris Lampropoulos watched Clayton Makepeace work his magic. As did Carline Anglade-Cole. And I could name many writers who saw their abilities and incomes skyrocket after just a short time working under talented and experienced copy chiefs at direct response companies such as Agora.
It just makes sense. If you want to climb a ladder, you don’t want to just read about their techniques. You want to see exactly how someone who has climbed to the highest rung applies those techniques. As many times and in as many different markets for as many different products and services as possible.
So their voice gets into your head finally and stops you from making the mistakes that have been hobbling your copy and hold back your success. So the basics and their advanced techniques get into your DNA and you can apply consistently and effortlessly. So you’re not just guessing but you know how to handle tricky copywriting and marketing situations because you’ve seen how it’s done.
This is the opportunity I’m about to give you with my Inner Circle Bundle.
I’ve spent decades working with ad agencies, publishers like Agora and Boardroom, large and small entrepreneurs, and Fortune 100 companies like Procter & Gamble and Intuit. I’ve been exposed to dozens of different industries, hundreds of different clients, and thousands of opportunities to see what works and what doesn’t in copy and marketing.
This is why I can see when something isn’t going to work and why, and then come up with an insight, idea, or some copy that can be a complete game-changer.
And it’s why so many companies and writers have used me as their secret weapon to help them spot those sometimes small changes in the copy (or the thinking behind the copy) that take a sales page, ad, email or script from ordinary to extraordinarily effective.
My Inner Circle Bundle…
Your Shortcut to Compelling Copy That Converts
For four years, twice a month on Zoom I worked with members of my Inner Circle to transform their copy, answer their questions, reinforce the basics and expose my more advanced secrets. I showed them what they were doing wrong, and how by simply thinking about copy differently they could bring their writing to a whole other level.
These sessions deliver literally hundreds of large and small tweaks you can make to improve how well your copy gets and keeps attention, and generates a response.
What’s more, every month I sent them a special training, template, cheat sheet or ad breakdown to add to their copywriting and marketing firepower.
And now, you can get access to all this:
Kazi Quinton — Copywriter
"I love this writing journey. I never tire of it. And now I’ve found Stan and David, I mean, it's like Christmas every day.
"I absolutely love their sessions. I have no issue with those guys tearing me up for any kind of copy crime, as that's how I am going to reach my target of becoming the absolute best copywriter I am capable of becoming. It's all I want. So, I volunteer for the hot seat all the time. It’s an epic session when in that seat!
"As you say, I do listen to every word those talented guys say when they're criticising the other's work, too. It's my fav time of the week."
Tyler Reyes — Copywriter
“If you're looking for serious results as a copywriter, David Deutsch is your man.
“David was one of the first mentors I worked with when I started writing. The lessons he taught me have helped me bring in over $10 million in revenue. He's a true living legend.
“Whether you're a direct response newbie or a seasoned pro, I guarantee David can help you improve your copy and your bank account!”
Plus... you’ll get immediate access to my two most valuable and comprehensive trainings:
My A-List Copywriting course — My comprehensive training on how to write copy at the highest level. Includes a must-see training on how to utilize design to increase attention-getting and response even more! Normally sells for $497.
My complete Idea Power course — Journey through 9 fun “Adventures” that will transform you into an “idea machine”… able to come up with all the ideas you’ll ever need. Today, there is nothing more important in copy, marketing, and new product development than coming up with big ideas. Normally sells for $197.
Adam Paul Carroll —
Copywriter, Liverpool, England
"I've bought and gone through almost every important course or program on copywriting.
"David's is one of the absolute best courses I've ever come across.
"The guy is a legend in the industry and has been for decades. Now he's sharing the secrets he's used to build such a stellar reputation as one of the best A-List copywriters to ever pick up a pen.
"Don't even think twice about getting this course. Just get it, it's worth its weight in diamonds."
Mac Flynn —
Copywriter
"I used what I learned to rewrite a friend's "about me" page (just for fun)... he was so impressed that now he's paying me to write copy for his entire website. Needless to say I'm getting a lot better, FAST. Thank you David!"
Gary Hones —
Copywriter, Seattle, Washington
“David unlocked a part of my brain I didn’t even know I had.
“For years I thought I understood the idea of ‘Write like you talk.’
“But within the first 3 minutes of Module 1 of this program, it was easy to see why I was stuck — even with templates.
“Now my copy gushes out like a fire hose. And, according to one of my clients, it’s some of the best I’ve ever written.”
Gary Bencivenga —
Renowned Direct Response Copywriter
“‘There is one thing stronger than all the armies in the world,’ wrote Victor Hugo, ‘an idea whose time has come.’
“You can be a person who wields such powerful ideas in any situation. That's because there is now a program that makes it astonishingly easy to come up with great ideas as easily as painting by numbers, or, more accurately, filling in a few boxes.
“Idea Power is absolutely ingenious and a godsend for anyone who realizes that so much in life depends on your ability to come up with good ideas.
“Your career, your wealth, your ability to close deals, launch products, persuade others to your side, get people to try something new, win faster advancement, succeed in your own business, influence people in any situation—all depend on the quality, appeal and usefulness of your ideas.
“If I couldn't get another, I wouldn't sell my copy for any price. Not any price.”
You’ll discover not just the dry explanations of these basic and advanced copywriting skills and techniques, but when and how, in this age of AI, to apply them in ways that will transform your copy and your results.
In short, this is your chance to see and experience something of what it would be like if you trained and mentored under me, like Justin Goff, Marcella Allison, Evaldo Albuquerque, and others who have gone on to copy superstardom.
Justin Goff — Copy & Funnel Accelerator, Columbus, Ohio
“My income absolutely skyrocketed because my copy got so much better when I worked with David.
"My income went from $220,000 a year to $700,000 a year, and then the next year it hit $2.2 million.
"That all came because I got really damned good at writing copy.”
Marcella Allison — Copywriter
“David always pushes me to make my copy better, stronger, more compelling. He never lets me settle for ‘OK’ or ‘good enough’. And, amazingly, I find myself, and my copy rising to the challenge. It’s like having your own personal Olympic coach whispering in your ear… Listen closely enough and you might just land that gold medal.”
Evaldo Albuquerque —
Agora's 80-Million-Dollar-Man
“Early in my copywriting career I was lucky to work with David in a project where he was my mentor.
“Why lucky? Because David has decades of experience and that’s not easy to find. You can read all the copywriting books in the world, but nothing replaces experience.
“I learned a ton from him and I highly recommend David’s course to anyone who’s serious about becoming a better copywriter.”
All for Less Than the Price Of a Daily Cup of Coffee
Getting my attention and on my calendar generally takes writing me a check for $25,000 and the prospect of much more in royalties. Or hiring me for one-on-one coaching/consulting at $1,500 an hour.
Want to work with my buddy Parris Lampropoulos in one of his coveted apprentice spots?
He has a multi-year waiting period to even try out.
Parris Lampropoulos — Soundview Communications
“David is one of the smartest and most creative people I know. He sees things other people don’t see. He is my Go-To Guy whenever I’m stuck. If you ever have the opportunity to work with him or learn from him, you should jump on it.”
Want my good friend John Carlton to get on the phone with you?
He charges $10,000 for four 1-hour consulting sessions.
Even getting in many copy “mastermind” groups can cost anywhere from $5,000, $10,000 and even up to $20,000 or more a year.
John Carlton — Legendary copywriter and author of “The Entrepreneur's Guide To Getting Your Shit Together”
“I’ve known David Deutsch since we both were on the “A List” of sought-after writers for the largest direct mail operations on the planet. (Rodale Press, for me, and Boardroom, Inc., for David.)
“David has had as many as six controls at one time for these behemoth mailers — something that only a handful of writers have ever accomplished in the history of advertising.
“His advice is pure gold for any writer seeking to follow the very specialized path he excels at.”
But I want to make this “leapfrog” experience available even to those who don’t want to pay hundreds of dollars a month.
Look, if you know me at all, you know I love to teach.
And I love to show how easy it can be to take copy from mediocre to great.
It’s a way for me to give back to a community that has given me more financial security, learning, and fun than I could ever have imagined.
Because smart copywriters and marketers know: If you want A-list skills, you need A-list insights.
People who were part of my original Inner Circle paid almost $5,000 for everything I've got for you. And they had to wait four years to get everything you have the second you subscribe.
If you’re finally ready to go beyond cookie-cutter templates and AI-generated mediocrity and get the training and real-world answers you need to survive and thrive today, you can get access to my entire Inner Circle Bundle for just $47 a month.
We're keeping the price low because we're betting that every month, you'll make your investment back many times over — and want to keep going deeper.
But if you’re already making money with your writing, it could potentially be the best return-on-investment you’ll ever make.
Most importantly, there’s no long-term commitment. Try it for a month. Get everything you can out of the trainings and sessions.
If you’re ever anything less than ecstatically happy, just let us know and you’ll be charged nothing further. Even after just one month (if you can digest and put all the advice and insights to work that quickly, more power to you).
Look, getting what you want out of life means believing in yourself enough to take action. This may well be a turning point for you, as it has been for so many that I’ve mentored, coached, and that have upped their copy game with everything in my Inner Circle.
Things are changing fast. The right guidance is more important than ever.
This bundle frankly may not be around for long at this price... or at all.
So do you really want to waste another day? Or are you finally committed to transforming your copy and your business starting right now?
I don’t know of any other place where you can so easily and inexpensively get access to insider copy techniques from an A-list writer at the top of their game.
If you’re serious about reaching your full potential as a copywriter—both skill-wise and monetarily—I really do hope you’ll try out my Inner Circle Bundle.
David L. Deutsch
Parris Lampropoulos — Soundview Communications
“David is one of the smartest and most creative people I know. He sees things other people don’t see. He is my Go-To Guy whenever I’m stuck. If you ever have the opportunity to work with him or learn from him, you should jump on it.”
John Carlton — Legendary copywriter and author of “The Entrepreneur's Guide To Getting Your Shit Together”
“I’ve known David Deutsch since we both were on the “A List” of sought-after writers for the largest direct mail operations on the planet. (Rodale Press, for me, and Boardroom, Inc., for David.)
“David has had as many as six controls at one time for these behemoth mailers — something that only a handful of writers have ever accomplished in the history of advertising.
“His advice is pure gold for any writer seeking to follow the very specialized path he excels at.”
Aimee Kunau — Direct Response Copywriter at 4Patriots
“I had the incredible opportunity to be coached by copywriting legend David Deutsch. A master of direct response, David made laser observations of my writing and gave me simple solutions to tighten up my copy and make it much more effective. His sage advice has accelerated my copywriting to warp speed.
“David’s laid back, personable style is so refreshing in an industry glutted by big-ego gurus. David’s 100% the real deal — a copywriting maestro with a down-to-earth perspective. I recommend investing in yourself if you’re ready to have David help take your copywriting or marketing to the next 10 levels.”
Mike Abramov — Copywriter
“The promotion you coached me on launched yesterday and has already hit multiple 5-figures within the first 24 hours.
“Best sales letter I’ve ever written. Thank you, David.”
All for just $47 per month (cancel any time).
Nik Thakorlal — Sydney, Australia
“Recently, I had the privilege of meeting and learning from David Deutsch, a legend of direct marketing.
“Sitting at David Deutsch’s feet and learning from his years of experience writing advertising winners was nothing short of getting over $15,000 worth of free consulting wisdom.
“His one idea, which was to focus on customer acquisition rather than just ad copy, has resulted in a breakthrough product which I believe will easily give me back over 10 times my investment.”
Chase Amante — Beijing, China
“Thanks again for an outstanding session.
“Everything you point out seems simple and intuitive and makes me go 'Geez, I can't believe I didn't see that...
“I find he is always the hallmark of a really great teacher: illuminating or guiding you to things that feel like they should be obvious, yet never occurred to you.”
P.S. As I write this, so many factors are putting the squeeze on copywriters and marketers, from economic uncertainty to a proliferation of cookie-cutter copy from AI. No wonder the days are over when even mediocre copy could get decent results, and even mediocre copywriters were in demand.
This is why, if you're not currently at the skill level you want to be, it’s more important than ever to leapfrog over the competition and get there as quickly as possible.
P.P.S. The dozens of special trainings, templates, ad breakdowns and cheat sheets alone are worth the small investment to get access to The Inner Circle Bundle.
Here’s a look at just a few of them:
All for just $47 per month (cancel any time).
Brian Kurtz —
Helped build Boardroom Inc. to a $150 million / year company
“It’s often said that those who can’t do, teach.
“But when you find someone who can both do and teach, it’s very special.
“David Deutsch is the gold standard in the craft of direct response copywriting – AND in the teaching of the craft.
“He can write it, tell you why he wrote it that way, and – if you have the patience and curiosity – teach you how to do it yourself.
“If you’re a writer, being coached by David Deutsch will be the best career move you will ever make if you truly aspire to be an “A List copywriter.”
“If you run a business, having David work with you on your copy and marketing will give you an unbeatable edge over your competition. Just as it did for decades for us at Boardroom.”
Jimmy Parent — Copywriter
“You're the man, David. It's like you just climbed in my skull, and pointed out what I never saw before.”
Wendy Lipton-Dibner — President, Professional Impact, Inc.
“David Deutsch has an extraordinary talent for finding the sinkhole in copy — the one word in a sentence that will make your reader suddenly disappear. His insights into the psychology of today's consumers, coupled with his keen eye for detail and targeted questions are second to none.
“His coaching style is one-part teacher, one-part cheerleader and one-part challenger. If you're serious about making an impact with your copy, get David into your life.”
Kyle Craig — Copywriter, San Francisco, California
“Great teachers are a rare gem. They must help the learner move forward without getting in the way of the lesson.
“David, your guidance was brilliant. You always gave the right explanation, a helpful hint, or sometimes a kick in the pants that allowed me to move forward and to fully absorb the lesson.
“The advice you gave was always spot-on. The difference in my message before your advice and after your advice is the difference between an outhouse and the Taj Mahal.”
Aimee Kunau — Direct Response Copywriter at 4Patriots
“I had the incredible opportunity to be coached by copywriting legend David Deutsch. A master of direct response, David made laser observations of my writing and gave me simple solutions to tighten up my copy and make it much more effective. His sage advice has accelerated my copywriting to warp speed.
“David’s laid back, personable style is so refreshing in an industry glutted by big-ego gurus. David’s 100% the real deal — a copywriting maestro with a down-to-earth perspective. I recommend investing in yourself if you’re ready to have David help take your copywriting or marketing to the next 10 levels.”
Mike Abramov — Copywriter
“The promotion you coached me on launched yesterday and has already hit multiple 5-figures within the first 24 hours.
“Best sales letter I’ve ever written. Thank you, David.”
Simone Schmitz — VNR, Bonn, Germany
“David didn’t just teach me — he gave me a feeling for copywriting, which seems to be the most important point.
"He gave me what I needed to give my prospects what they really need — good copy, storytelling, and speaking to desires they don’t even know they have.
"I now can see copywriting from a whole new perspective — a better one.”
Simon Höcky — Copywriter and Publisher, Bonn, Germany
“Whenever you get the chance to learn from Copywriting Greats like David, you should just go for it.
"I was one of those lucky to attend this training live, and highly recommend the recordings to anyone striving to become a successful copywriter.
"Not only will you learn to write killer headlines – you'll also understand why good copy is NEVER about the product.
"I think it's safe to say that learning from David had a huge impact on my career, inspiring me to go freelance and build my own copywriting business.
"I can't thank you enough, David!”
All for just $47 per month (cancel any time).